North Coast Regional District: Complete Rebrand

The NCRD had recently gone through a name change and needed to create a meaningful corporate brand to reflect the region. First step was a comprehensive rebrand process, including the development of a brand promise, brand vision, brand story, and audience profile. From there, I created the main identity for the NCRD as well as three associated sub-brand designs for Haida Gwaii Recreation, Mainland Recycling, and Island Solid Waste.

To complement the new brand identity, I designed a website for the NCRD—one of the many brand implementations completed for this project. The new municipal website is a public-facing showcase of the region’s exciting new identity and provides a platform for the NCRD to better communicate with its residents and visitors.

Website: www.ncrdbc.com